Positioning:

Understand Psychological Building Blocks of Customer Choice and Decision Making

At Metrics@Social, AI meets Biases and Heuristics for the first time. We are pioneers and champions in exploiting AI capabilities to understand individual level biases and heuristics.

Using AI we have developed unique set of psychometric measures related biases and heuristics that people tend to use while making everyday decisions.

We further map the measured biases and heuristics to business contexts across industries like media and entertainment, FMCG, BFSI, Retail and provide invaluable insights about your customers or potential customer base.

Founder

Archana JOSHI

Archana is a technology enthusiast. She is a director of an already existing startup where she has been providing inputs to engineering team. After a brief career in the industry in chemical engineering and software development she took her time out in managing family. Later, she pursued her career completing M.Sc. in Computer Science and is an accomplished full-stack developer. Prior to entering IT, she has background in B.E. Chemical Engineering. Her vision is to develop a unique product which is a blend of AI, Psychology and more importantly Technology.